What Is BusinesstoBusiness

Business-to-business (B2B) is a business model where a business sells or purchases products or services to and from another business.

Business-to-business (B2B) is a business model where a business sells or purchases products or services to and from another business.

This type of relationship is common among manufacturers, wholesalers, distributors, and retailers that will resell the products or services.

Generally, B2B transactions occur in the supply chain, where a specific company will purchase raw materials from another company for manufacturing purposes.

B2B products or services are also more valuable than those at the consumer level.

This is because businesses that engage in B2B transactions are more likely to purchase more of the goods and services than consumers are.

For instance, a bicycle manufacturer will buy a truckload of bicycle tires compared to what a biking enthusiast will buy.

In B2B companies, their marketing campaigns target other businesses instead of consumers, which is B2C.

Clients of B2C companies target individual consumers who are the end-users of the products or services.

In 2022, the global B2B e-commerce market was valued at $7,907.07 billion. It is expected to climb grow by 20.2% from 2023 to 2030.

Internet popularity yields a robust environment in which businesses can easily find out about products and services and lay the groundwork for future business-to-business transactions.